What is Great Design?

For the past couple weeks, we wrote about what we believe is great design. We believe focusing intimately on the customer first then start designing. As we set out to re-design the studio’s website, we are thinking about our customers and what they want. 

In our pursuit, we stumbled across Seth Godin’s post mockingly titled, “Great design = getting people to do what you want,” that brings ethics into the conversation. Godin discusses the designer’s ethical responsibility to act with intent and even generosity.

“Great design is pushing/focusing the user to do something

that he'll thank you for later.” – Seth Godin

Three great designs I am thankful for.

1. My new found love - the Copic sketch pens.

2. The Wacom tablet makes it easier to draw on the computer

and my wrists are happier not using a mouse.

3. The iPhone (or any smart phone) which allows me to make phone calls, listen to music, and post on Instagram no matter where I am!